3 Steps To get Quality Leads
1. Get More Information In Your Facebook Lead Ad Forms
I would strongly recommend that you ask for people’s phone number in your lead form.
A common complaint with Facebook lead ad campaigns, is that prospects do not respond when you try and contact them.
That’s undoubtedly the case if you just follow up via email. Emails are just too easy to ignore.
But if you request a phone number and call your leads soon after they have submitted their details, you’ll get a much better response rate.
2. Follow Your Facebook Leads as soon as Possible
Leads are higher quality when they’re fresh. This is the case with Facebook and just about any other form of marketing.
If you wait 2 or 3 days after a prospect has submitted their information to call them, they are far less likely to become a customer of yours..
And one of the most important keys to success, is follow up speed.
I’d recommend that you set time aside twice per day to follow up with any new leads that have been generated. That way you’ll catch your prospects whilst you’re fresh in their mind.
Of course, if you have a sales team that can do so more regularly, that’s only going to help.
3. Make Your Lead Generation Process More Involved
The standard lead generation process is to include a contact form and perhaps a phone number on your contact us page.
With that set up, you’re likely to generate a lot of unresponsive leads.
Those people have just come through to your website and filled out your contact form, they’re not very invested in the process.
They’re not necessarily really excited about your products and services yet.
So to save my time, I like my prospects to make more of a commitment when they become a lead.